Boutique London

We say
London hotels that rely on business travellers may be offering cheap deals after lockdown, but if you want an indulgent luxury break in the capital, we'd urge you to seek out the most stylish creative options. Firmdale Hotels is our favourite, with eight unique properties that combine opulent interiors with unstuffy service and a distinctly sexy vibe.

Places to stay: Firmdale Hotels

Firmdale Hotels says

A stay in London is a stay in one of the world’s most exciting, vibrant and diverse cities – a place to celebrate a special occasion, to dive in to the rich cultural heritage, catch a West End show or soak up the vibe of the city’s food markets, restaurants and green parks.

  • Chic London hotels
  • Individual styles
  • Central locations

We operate eight hotels in London, each highly individual with its own unique atmosphere and design. However, what they have in common is our unswerving commitment to providing guests with the very highest standards of service in a luxurious setting.

Our small hotel group was established and is still owned by Tim and Kit Kemp – their mantra is “Hotels should be living things not stuffy institutions”. Each hotel site has been chosen for its neighbourhood with leading theatres, museums, galleries, parks, gardens and restaurants in close proximity. All have casual brasserie-style dining, stylish bars – one even has a bowling alley.

We have two hotels in the heart of Soho. Ham Yard Hotel has a more urban vibe with its spectacular rooftop terrace, spa, bowling alley and cinema. The Soho Hotel is hidden away in a quiet corner with a vibrantly colourful interior.

Just north of Soho, Charlotte Street Hotel has a Bloomsbury Group theme with original art from the time, whilst theatre lovers will find it hard to beat the Haymarket Hotel next door to the Haymarket Theatre Royal and boasting a fabulous swimming pool too.

The Covent Garden Hotel is close to the Royal Opera House with Brasserie Max as its buzzing heart.

Our three townhouse hotels – Dorset Square Hotel, Knightsbridge Hotel and Number Sixteen are each set in classic buildings that have been beautifully restored.

Soholistic Spa Body & Beauty therapies are available in our treatments rooms or your own room. Explore Firmdale Hotels for your London break.