10 most popular holiday destinations

top 10 holiday destinations

By Mark Hodson, Sunday Times travel writer

With most overseas travel restrictions now lifted, what are the most popular holiday destinations and where will people be travelling in 2022? Our team of editors pick the countries that are most popular among British travellers. 

If you are travelling with children, see the Top 10 family destinations.

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    1. 1. Spain

Spain has long been a favourite of British holidaymakers, and it remains the UK’s number one holiday destination. In particular, the Balearic islands of Mallorca, Ibiza and Menorca are perennial big-hitters.

Also popular are Canary Islands such as Tenerife and the lesser-known La Gomera and La Palma. Great beach destinations on the mainland include the Costa de la Luz and Catalonia.

Northern Spain is overlooked by many tourists, even though it combines magnificent empty beaches with rolling countryside, mountains, medieval towns and buzzing cities. It’s authentic, great value and the food is superb. See the best places to stay.

There’s a lot more to Spain than beaches. Try a walking holiday or a wine and gastronomy break or a cycling holiday. Most popular city breaks include Palma and Seville.

Find more holiday ideas in Spain, plus the hottest regions of Spain and our guide to the best family holidays in Spain.

    1. 2. France

The relationship between the British and French has had its ups and downs over the years, but our love of all things French shows no sign of abating. From the Channel ports to the islands of the Mediterranean, Francophiles are never short of new destinations to discover.

Among our favourite holidays in France are the beaches of Corsica and backroads cycling. If you want to crack open a few bottles, relax and watch the countryside roll by, you could board a luxury barge with gourmet meals, fine wines and excursions included.

There are few better ways to enjoy the French countryside than in your own villa with private pool – our favourite destinations include the DordogneProvence and the Côte d’Azur.

In the French Alps you can ski on a budget, or with a family specialist, and the mountains also make a great destination for a summer activity holiday. You can rent a chateau or soak up the sunshine and glamour in Nice.

Find more holiday ideas in France, and the best family holiday destinations in France.

    1. 3. Greece

Holidays in Greece are all about simplicity. It is the whitewashed villas, the friendly tavernas, the hot sun and blue seas that bring us back year after year. Even Greek food is a masterpiece of simplicity, both traditional and healthy.

It is the islands that attract the most visitors. Corfu’s villas never lose their appeal. If you’re looking for the quintessential small Greek island, we recommend Paxos, which has no airport and is a great place for lazy days, boat trips and lovely villas.

If you fancy being more active, try Mark Warner’s new Paleros Beach Resort with water sports included. If you want a luxury all-inclusive hotel, try the IKOS group.

Crete is the largest and arguably the most interesting of the islands. Steer away from the bigger resorts and rent one of these stylish houses or family villas.

Find more holiday locations in Greece and the hottest Greek islands.

    1. 4. Great Britain

No list of holiday destinations for UK travellers would be complete without mentioning our own great country: England, Wales, Scotland and Northern Ireland.

The UK’s most popular tourist destinations include London, Devon, Cornwall and Dorset, the Lake District, the Peak District, the Yorkshire Dales, East Anglia and Scotland.

In the English countryside you can rent a Downton Abbey-style historic house sleeping 6 – 60 people. Perfect for birthdays or anniversaries.

In Scotland you can rent a castle, take a whisky tour, ride a steam train on the West Highland Line or visit the island of Mull to see minke whales, otters, seals and porpoises.

Explore more UK holiday destinations.

    1. 5. Portugal

Portugal is a perennial favourite with British visitors and it’s easy to see why. It has historic cities, great food, glorious countryside, excellent beaches and friendly people. It’s also good value.

The Algarve is a firm favourite although more visitors are now discovering the unspoilt charms of the Alentejo (where many Portuguese go on holiday).

Portugal’s islands are well worth exploring. Madeira has thrown off its fuddy-duddy image and now has some beautifully-restored quintas (historic houses) as well as luxury five-star hotels. The Azores rank among the world’s best destinations for whale and dolphin spotting and offer great cycling routes. See more destinations in Portugal.

    1. 6. Italy

Ancient culture, great beaches, fantastic food and charming people – it’s no surprise that so many of us decide to holiday in Italy. Our editors consistently rate it one of the best summer holiday destinations in Europe.  

For a taste of la dolce vita, head to the wonderful cities of RomeFlorence and Venice – for an extra dash of old-school glamour, you can even travel to Venice on the Orient-Express. For a relaxing stay in the countryside or close to a beach, rent a villa with private pool.

Beach lovers will be blown away by the 500 miles of coastline encasing Puglia in the south, not to mention the traditional architecture and terrific food and wine. Tuscany is deservedly popular but you can still escape the crowds by renting a villa.

The best way to experience rural Italy is on one of these agritourism holidays in Tuscany, Sardinia and Puglia. There’s a choice of places to stay including romantic hideaways, family-friendly hotels and self-catering villas. Most have a swimming pool and all offer an authentic experience, a warm welcome and a lovely rustic setting.

The Italian Lakes attracted some of the first package tourists from the UK and they continue to be popular for their beautiful setting, mountain views and great transport links for visiting local sights.

The island of Sicily combines historical sites with a gorgeous coastline and good-value places to stay, while Sardinia has the country’s best beaches, and the Amalfi Coast is a fantastic base from which to visit Sorrento, Capri, Mount Vesuvius and Pompeii.

If you want an expert guide on hand, join one of these great-value escorted tours to Italy.

More about holiday destinations in Italy.

    1. 7. Turkey

In terms of price, Turkey has benefited from its exclusion from the Eurozone. Although it suffers from inflation and isn’t as cheap it was 20 years ago, it still compares favourably to its western neighbours. And the food is superb.

With its endless Aegean coastline, Turkey has some of Europe’s finest beaches, many of which remain relatively unspoilt. And you’re rarely far from a magnificent Roman ruin or majestic mosque. If you want to escape the package hordes, the best small resorts include KalkanKasAkyaka  and Dalyan. You can also explore the coastline on a gulet cruise. For an exotic short break, you can’t beat Istanbul.

See our full guide to the best places to holiday in Turkey and more holidays outside the Eurozone.

    1. 8. USA

America is the most popular long-haul destination for British holidaymakers and it’s not hard to see why. The USA has an unmatched diversity of landscapes, iconic cultural sights, friendly people and delicious food. The best way to experience it is on a fly-drive holiday whether taking the classic California route from San Francisco to San Diego via Las Vegas, or from Chicago to LA on Route 66. You can upgrade to a convertible, or enjoy the freedom of the road with a motorhome rental.

New York is an obvious starting point, a 24/7 hit of street-level thrills and high culture. You can arrive on a Transatlantic cruise, or stay on a working ranch. To the north, New England is best seen on a self-drive trip.

The ultimate wilderness trip? It’s got to be Alaska where you can find eight National Parks, half the world’s glaciers and the second biggest rainforest after Amazonia. The wildlife on offer includes grizzly bears, sea lions, puffins and whales. Try this Ultimate Alaska Wildlife Safari.

Find more holidays in America and the best time of year to visit.

    1. 9. Croatia

The pristine coastline of Croatia is among the most beautiful in the world – and one of the least spoilt in Europe. It’s still good value compared to other Mediterranean countries.

Either stay in one of the beautiful resorts that dot the coastline, or head out to one of the many islands that lay off the coast. Hvar is a real stunner, easily reached by ferry from Split.

The historic city of Dubrovnik has been beautifully restored in recent years. Originally built by the Venetians, the Pearl of the Adriatic has great food and is a wonderful base from which to take the ferry to surrounding islands.

Also, consider neighbouring Montenegro which is very good value. Though tiny – half the size of Wales – it is one of Europe’s fastest growing holiday destinations. Many visitors fly into Dubrovnik and take the half-hour drive across the border. See the best places to stay.

    1. 10. Thailand

Thailand, the Land of Smiles, continues its meteoric rise from backpackers’ haven to mainstream holiday favourite. The appeal is obvious: beautiful countryside and beaches, great food, friendly people and low prices. But Thailand also has a unique cultural heritage, infused by Buddhist ideals. And Bangkok, the capital, fizzes with energy.

It’s the islands that attract the most attention, however, with Phuket bringing in most visitors. Some of its hotels are world class. Not far away, in the Gulf of Siam, Koh Samui has some delightful small luxury hotels, and its neighbour Koh Phangan is on the up.

For a touch of opulence, book a berth on the Eastern & Oriental Express as it rides between Bangkok and Singapore.

If you want more than beaches, see these tailor-made holiday ideas, including trips designed for foodies and families and the chance to kayak at sunset and explore Khao Sok National Park.

See more cheap long haul destinations.

Just outside the top 10…

The Arabian Gulf is a fast-growing destination served by many excellent airlines and offering guaranteed winter sun. The glittering city of Dubai is a proven winner and many tourists are now discovering its neighbour Abu Dhabi which has some astonishing beachfront hotels. For an intense hit of culture and adventure, head over the border into the Sultanate of Oman.

The growth of the Maldives shows no sign of slowing. With each resort on a private island, it’s obviously a great destination for honeymoons, but is also becoming known for family holidays. See our pick of the best island resorts.

Although it doesn’t rank amongst the most popular holiday destinations, it’s impossible to ignore India for its sheer sensory overload, astonishing diversity, natural beauty and cultural wealth. You could marvel at the cultural treasures of the Golden Triangle or tour the beguiling southern state of Kerala. The rise in popularity of Japan has been unstoppable.

The historic treasures of Egypt are timeless and the best way to explore them is on a Nile Cruise. Float in luxury between the temples of Karnak and Luxor, the Valley of the Kings, and the great dam at Aswan. The capital Cairo is home to the Egyptian Museum where you can see King Tutankhamen’s solid gold death mask, and just outside the city are the Pyramids and Sphinx.

For cheap long-haul sunshine, Mexico and Cuba are firm favourites.

South America is a part of the world that many Brits barely know, yet it’s rich in culture, beaches, adventure, has fantastic food and wine, great places to stay, vibrant cities and pristine wilderness. See our guide to the best holiday destinations in South America.

If you want to find the best weather, you can discover where’s hot in January, February, March, April, May, June, July, August, September, October, November and December.

See some unusual holiday ideas, and our pick of the best summer honeymoon destinations.

Need more inspiration? Try our fun holiday quiz. Just answer 10 simple questions and we’ll give you personalised recommendations.

Top holiday destinations: UK  government statistics

According to the most recent government statistics, UK residents made 47 million leisure visits abroad in 2019. This excludes business travel. Of that figure, 47.9 million visits were to countries in Europe (44.5 million to EU countries) and 3.1 million were to North America.

The chart below shows the 10 most visited countries by UK tourists in 2019, with figures in thousands. These are all leisure visits, and exclude business trips.

Spain –  15,836,000 visits; France – 7,123,000 visits; Italy – 3,547,000 visits, Greece – 3,087,000 visits; USA – 2,899,000 visits; Portugal – 2,676,000 visits; Netherlands – 2,157,000 visits; Turkey – 1,756,000 visits; Ireland – 1,528,000 visits; Germany – 1,354,000 visits.

Last updated: 22 October 2021

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